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Framer SEO: What Founders Need to Know About Ranking Their Website

Framer SEO: What Founders Need to Know About Ranking Their Website

Dec 15, 2025

6 min read

Framer

Table of contet

Framer gives you SEO fundamentals by default

Fast performance equals higher rankings

On-page SEO still defines your rankings

Metadata and structured data matter

Images, accessibility, and alt text

Backlinks and content authority still drive growth

The founder’s SEO checklist for Framer

Where Sitesmith fits in

Framer is built for speed, simplicity, and design freedom. For SaaS founders, that makes it an ideal platform to launch and grow fast. But if your site doesn’t show up in search results, your speed means little.

At Sitesmith, we build and optimize SaaS websites entirely in Framer. We’ve learned that while Framer gives you strong technical SEO by default, real visibility comes from structure, content, and consistency.

Here’s what every founder should know about ranking a Framer website effectively.

Framer gives you SEO fundamentals by default

Framer generates clean, semantic HTML that search engines can read easily. This means your website’s foundation already supports good SEO practices.

Out of the box, Framer websites include:

  • Editable page titles and meta descriptions

  • Automatic sitemap generation for indexing

  • Optimized HTML and CSS for accessibility

  • Responsive layouts for mobile-first indexing

  • Hosting on a global CDN for fast delivery

These elements form the technical baseline Google expects. Unlike older website builders, Framer doesn’t require external plugins to achieve SEO readiness — it’s part of the system.

To make the most of it, founders should fill out metadata fields carefully, use short URLs, and give each page a focused keyword theme.

Fast performance equals higher rankings

Framer gives you structure, but strategy drives results.

Each page on your site should have a clear keyword focus. For example, your homepage can target “SaaS workflow platform,” while your pricing page might target “SaaS pricing model” or “startup subscription plans.”
Avoid overlapping keywords that make your pages compete with each other.

Make sure every page includes:

  • One H1 heading that clearly describes the page topic

  • Secondary H2 and H3 headings with related search terms

  • Internal links to other pages on your site

  • Concise, human-readable copy

Because Framer’s visual editor makes updates instant, founders can iterate and test copy frequently — something most other CMS systems make complicated.

On-page SEO still defines your rankings

Metadata tells search engines what your page is about before it even loads.

Framer lets you set page titles, descriptions, and social share previews directly in the editor. A strong title can determine whether someone clicks your result or keeps scrolling.

Keep these in mind:

  • Titles under sixty characters with your primary keyword first

  • Descriptions around one hundred fifty characters that summarize your offer

  • URLs that are short, lowercase, and keyword-rich

Structured data (schema) is the next layer. While Framer doesn’t yet automate schema markup, you can embed it manually using custom code blocks. This helps Google display rich snippets like star ratings or FAQs, improving click-through rates.

Metadata and structured data matter

Metadata tells search engines what your page is about before it even loads.

Framer lets you set page titles, descriptions, and social share previews directly in the editor. A strong title can determine whether someone clicks your result or keeps scrolling.

Keep these in mind:

  • Titles under sixty characters with your primary keyword first

  • Descriptions around one hundred fifty characters that summarize your offer

  • URLs that are short, lowercase, and keyword-rich

Structured data (schema) is the next layer. While Framer doesn’t yet automate schema markup, you can embed it manually using custom code blocks. This helps Google display rich snippets like star ratings or FAQs, improving click-through rates.

You built the product. You lived the chaos.

Don’t let your website be the weak link.

Let’s make it talk like a founder

Let’s make it talk like a founder

Let’s make it talk like a founder

Images, accessibility, and alt text

Search engines evaluate accessibility as part of page quality. In Framer, every image supports alt text, which helps both users and crawlers understand context.

Write alt text that describes both the image and its function. Instead of “dashboard screenshot,” use “Framer-built SaaS analytics dashboard.”
Compress files before uploading and name them descriptively. For example, “framer-saas-dashboard.png” is better than “image1.png.”

Framer automatically serves responsive images, reducing load time across devices. That combination of accessibility and performance is ideal for modern SEO.

Backlinks and content authority still drive growth

SEO success goes beyond structure. You need authority, and that comes from backlinks and high-value content.

Publishing blog posts regularly is one of the best ways to grow organic traffic. Each post is another page Google can index, increasing your site’s footprint.
Framer’s CMS now supports dynamic blog pages, so you can create and manage articles easily within the platform.

Focus on topics that match your users’ questions, such as “how to improve SaaS conversions” or “best Framer websites for startups.” Link internally to key pages like your homepage and services.

Build backlinks naturally by collaborating with partners, listing on startup directories, and contributing to SaaS communities. Google sees every relevant backlink as a vote of trust.

The founder’s SEO checklist for Framer

To maximize your Framer site’s visibility, use this quick checklist:

  1. Define a primary keyword for every page.

  2. Include clear H1 and supporting H2 headings.

  3. Write short meta titles and detailed descriptions.

  4. Add alt text to every image.

  5. Keep URLs clean and keyword-focused.

  6. Publish blog content regularly through Framer CMS.

  7. Build backlinks from trusted, relevant sites.

  8. Track rankings and adjust copy quarterly.

Following this process turns your website into a living SEO asset — one that grows with your product, not behind it.

Where Sitesmith fits in

At Sitesmith, we help SaaS founders build and optimize high-performing Framer websites that rank.
From keyword planning to metadata setup and performance tuning, we ensure your site is fast, visible, and ready to grow.

Our Framer builds combine design clarity, SEO structure, and content strategy so your website can scale with your product, without plugins, delays, or technical clutter.

Tharun vaibav SP
Founder of Sitesmith
Founder of Sitesmith

FAQ

Got Questions? We’ve Got Answers

01

Will our website help us get more signups?

Yes. We focus on clear messaging, smart design, and user-friendly layouts that guide visitors to take action like signing up, booking a demo, or starting a free trial.

02

Do you help with branding too?

We can help refine your brand, including colors, fonts, and style, especially if it connects to the website. If you need full branding from scratch, we can recommend trusted partners.

03

Is the website built with SEO in mind?

Definitely. We make sure your site loads fast, works on all devices, and is easy for Google to understand and rank.

04

Can you move our current site to Framer?

Yes. We often take existing sites and rebuild them in Framer so they look better, run faster, and are easier to manage.

05

Can you connect tools like HubSpot or Stripe to our site?

Absolutely. We regularly set up sites with tools like HubSpot, Stripe, Zapier, and more to make sure everything works together smoothly.

06

Will we be able to update the site ourselves later?

Yes. Once your site is live, you’ll be able to make simple edits without needing a developer. We’ll show you how.

07

What’s your process like?

We start with a quick discovery call, then move into design, build, and launch. We keep things simple and collaborative the whole way through.

08

Do you work with startups too?

Yes. Whether you're just getting started or already growing fast, we tailor our approach to fit your stage and needs.

01

Will our website help us get more signups?

Yes. We focus on clear messaging, smart design, and user-friendly layouts that guide visitors to take action like signing up, booking a demo, or starting a free trial.

02

Do you help with branding too?

We can help refine your brand, including colors, fonts, and style, especially if it connects to the website. If you need full branding from scratch, we can recommend trusted partners.

03

Is the website built with SEO in mind?

Definitely. We make sure your site loads fast, works on all devices, and is easy for Google to understand and rank.

04

Can you move our current site to Framer?

Yes. We often take existing sites and rebuild them in Framer so they look better, run faster, and are easier to manage.

05

Can you connect tools like HubSpot or Stripe to our site?

Absolutely. We regularly set up sites with tools like HubSpot, Stripe, Zapier, and more to make sure everything works together smoothly.

06

Will we be able to update the site ourselves later?

Yes. Once your site is live, you’ll be able to make simple edits without needing a developer. We’ll show you how.

07

What’s your process like?

We start with a quick discovery call, then move into design, build, and launch. We keep things simple and collaborative the whole way through.

08

Do you work with startups too?

Yes. Whether you're just getting started or already growing fast, we tailor our approach to fit your stage and needs.

01

Will our website help us get more signups?

Yes. We focus on clear messaging, smart design, and user-friendly layouts that guide visitors to take action like signing up, booking a demo, or starting a free trial.

02

Do you help with branding too?

We can help refine your brand, including colors, fonts, and style, especially if it connects to the website. If you need full branding from scratch, we can recommend trusted partners.

03

Is the website built with SEO in mind?

Definitely. We make sure your site loads fast, works on all devices, and is easy for Google to understand and rank.

04

Can you move our current site to Framer?

Yes. We often take existing sites and rebuild them in Framer so they look better, run faster, and are easier to manage.

05

Can you connect tools like HubSpot or Stripe to our site?

Absolutely. We regularly set up sites with tools like HubSpot, Stripe, Zapier, and more to make sure everything works together smoothly.

06

Will we be able to update the site ourselves later?

Yes. Once your site is live, you’ll be able to make simple edits without needing a developer. We’ll show you how.

07

What’s your process like?

We start with a quick discovery call, then move into design, build, and launch. We keep things simple and collaborative the whole way through.

08

Do you work with startups too?

Yes. Whether you're just getting started or already growing fast, we tailor our approach to fit your stage and needs.

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“Tharun absolutely nailed it. He understood what we needed right away, delivered top-notch work, and did it faster than we ever thought possible. Everything felt easy with quick communication, smart decisions, and a result that exceeded our expectations. It genuinely felt like he was part of our own team.”

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